Course details
This course explores management, manufacturing, business strategies for Luxury Company's work through business models, international development, luxury goods and services categories with an in-depth, up-to-date study of the luxury world.The course modules
- The managerial understanding of luxury: Luxury anatomy and levels
- The institutional overview: Luxury associations, retailers and conglomerates
- The market overview: Luxury brands internationalization and expansion
- Luxury marketing, luxury brand marketing: 8ps, the 8 pillars
- Types of luxury products:
- Types of luxury brands: Luxury brands level
- Categorization of luxury product industries
- Classification of luxury consumers: luxury brand consumption and trends
- Loyalty in luxury (Customer relation management)
- Luxury sales: B2B, B2C, Personal Shopping Service
Eligibility / Requirements
The course is open to students, entrepreneurs, managers and sales stuff in luxury goods and services sector.
Course Location
About Sindin Management Training Institute
'SMTI Dubai Institute is a UAE's largest & leading educational academy offering international Technical/ Professional Educational Programs accredited by USA, UK awarding bodies. We are approved by Ministry of Education KHDA - Government of dubai. We offer a wide variety of courses from our 7 academics including Engineering,Finance,IT,Business,Management,Logistics & Soft skills. Our international programs are ranging from Level-2 to Level-8 which is globally recognized.'
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