Luxury Brand Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This course explores management, manufacturing, business strategies for Luxury Company’s work through business models, international development, luxury goods and services categories with an in-depth, up-to-date study of the luxury world.
The course modules

• The managerial understanding of luxury: Luxury anatomy and levels
• The institutional overview: Luxury associations, retailers and conglomerates
• The market overview: Luxury brands internationalization and expansion
• Luxury marketing, luxury brand marketing: 8ps, the 8 pillars
• Types of luxury products:
• Types of luxury brands: Luxury brands level
• Categorization of luxury product industries
• Classification of luxury consumers: luxury brand consumption and trends
• Loyalty in luxury (Customer relation management)
• Luxury sales: B2B, B2C, Personal Shopping Service

تحديث بتاريخ 20 October, 2019