Level 2 Diploma in Marketing

Course details

This course enables students to understand the role of marketing in all businesses. Students will learn how marketing fits into the organization of a corporate structure; how to identify values wanted by customers; how to provide values to customers; how to communicate values to customers;

Course Outline

Subjects

Marketing Level 2:

• Marketing management
• Marketing planning
• Customer and consumer behavior
• Marketing research
• The marketing Mix
• Promotion
• General Issues

Custromer Service Level 2

• The role of customer service
• Delivering reliable service
• Communicating directly with customers
• Handling and solving customer problems

Practical ICT Skills Level 2

• Word processing
• Database
• Spreadsheet
• Graphic Presentation Software

Entry Requirements

Minimum Age

16 yeres old

Academic Qualification

Secondary Education

Proficiency Level

English at Secondary Level

Course Outcomes

Diploma

Awarding Body

LCCI International Qualifications