IATA Certificate in Airline Marketing

Course details

About:
Stay ahead of the competition by understanding and applying sound marketing principles.
What you will learn:

• Upon completing this course you will have the skills to:  
• Interpret and understand your customers' needs  
• Segment your targeted markets  
• Exceed your customers' expectations with product innovation, product quality and efficient distribution  
• Develop creative and cost-effective marketing strategies  

Key topics:

• The evolution of technology and its impact in customer engagement and marketing methodologies 
• Developing marketing processes & strategies in alignment with organizational objectives 
• The current airline business environment and its impact on airline marketing 
• Impact of technology on distribution and communication channels: best practices including social media 
• Market environment scanning & market research methodologies 
• Developing a marketing plan and strategy in a case study approach  
• The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences 
• How to create value for, and communicate value to, your customers 
• Airline alliances and marketing: benefits & drawbacks 
• Practical strategies for managing your marketing plan efficiently 

Who should attend: This course is recommended for:

• Recently appointed marketing managers  
• Sales managers and general sales agents 
• Marketing officers and market coordinators  
• Customer service staff

Updated on 15 December, 2023