- Locations: Al Bahia - Abu Dhabi Al Ain - United Arab Emirates Abu Dhabi - United Arab Emirates
- Duration: 60 Hours
- Timings: Full Time, Flexible
Course details
About:Stay ahead of the competition by understanding and applying sound marketing principles.
What you will learn:
- Upon completing this course you will have the skills to:
- Interpret and understand your customers' needs
- Segment your targeted markets
- Exceed your customers' expectations with product innovation, product quality and efficient distribution
- Develop creative and cost-effective marketing strategies
- The evolution of technology and its impact in customer engagement and marketing methodologies
- Developing marketing processes & strategies in alignment with organizational objectives
- The current airline business environment and its impact on airline marketing
- Impact of technology on distribution and communication channels: best practices including social media
- Market environment scanning & market research methodologies
- Developing a marketing plan and strategy in a case study approach
- The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
- How to create value for, and communicate value to, your customers
- Airline alliances and marketing: benefits & drawbacks
- Practical strategies for managing your marketing plan efficiently
- Recently appointed marketing managers
- Sales managers and general sales agents
- Marketing officers and market coordinators
- Customer service staff
Course Location
About Khawarizmi Training Solutions
The Continuing Education Center (CEC) at Al Khawarizmi International College (KIC) has been established since 1985 as a leading provider of training and development services for individuals and corporate groups in the UAE. The Continuing Education Center at KIC offers a wide range of courses in the fields of IT, Business and English Language. The training center has obtained partnerships with some of the most recognized training and testing organizations globally, such as Microsoft, Comptia, Adobe, Pearson Vue, Association of Business Practitioners (ABP), Project Management Institute (PMI), and King's English School, which is currently running a branch at KIC.
Over the years, we have managed to build one of the strongest training methodologies in the region, which focuses on developing trainees on an individual basis, and making sure trainees are able to apply the knowledge they learn in their professional lives. To achieve this, some of the most qualified instructors globally have joined us, and today they play an integral role in providing our trainees with one-on-one attention.
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