How to Swim with Marketing Sharks

Course details

Phase One

• Fundamentals of Marketing: Your Action Plan for Success

Phase Two

• The Strategic Marketing Function: The Epicenter of Successful Business Strategy.

Phase Three

• Successful Product Management: In a Slow Economy...Your Real Breakthrough

Phase Four

• Pricing Decisions for Distinguished Results: Your Tool for Prosperity

Phase Five

• Managing IMC: Make the Most of Your Media Dollars for Better Bottom Line Results

Phase Six

• Creative Advertising for Results: Advertising is no entertainment; it is a medium of worthy information

Phase Seven

• Strategic Marketing Planning: It is more Important to do What Is Strategically Right than What is Immediately Profitable

Phase Eight

• Marketing Research and the Know How Tools

Phase Nine

• Customer Relationship Management Delighting your customer... your key to maintaining his satisfaction, value & retention

Phase Ten

• Branding... The Art and Comer-stone of Marketing.

Target Audience

• Top management/non marketers
• Junior to middle level executives is eligible to attend this course
• Training group is not to exceed ten participants