Growth Hacking Masterclass

Course details

• Learn how to use Google Analytics, web traffic metrics, digital conversion funnels and more to grow your website.
• Learn how the culture of growth hacking has disrupted the world of marketing and created a technological marketing revolution.
• Learn how entrepreneurs and organisations will realise maximum benefit from investments in growth hacking initiatives.
• This course is ideal for anyone with solid online navigation skills and a basic understanding of what these concepts are, who wishes to learn about Growth Hacking.

This course will teach you how to be a Growth Hacker through the use of essential tools such as Google Analytics, Adwords and social media marketing. As well as gaining valuable knowledge of these software tools, you will also learn about the wider culture of growth hacking as a whole and its relationship with the world of marketing.

Course instructor Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specialising in institutional crowdfund investing and was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work

This course is perfect for anyone with solid online navigation skills and a basic understanding of how these concepts work who wishes to build upon this knowledge and become an accomplished Growth Hacker!

• What is Growth Hacking?
• Say hi to your fellow students and tell them why you're taking this course!
• Share this course with your family and friends!
• Handout - The Growth Hacking Masterclass Study Guide

• Let's Find Out More About Your Audience
• Three Growth Marketing Concepts We'll Use Throughout the Course
• How to Perform Target Market Research to Develop Personas
• Digital Persona Development with Facebook Audience Insights
• A Look at Some of Our Target Market Interviews
• Let's Define Three Key Parts of Your Growth Strategy
• Growth Hacking in Europe with Peter van Sabben in Amsterdam
• Digital Marketing Thought Leaders to Follow

• Let’s Dive Into in the World of Google Analytics
• How to Measure Engagement and Actions Taken
• Source/Medium and Good Traffic
• Reva from Digital4Startups on Analytics as Your Company Evolves
• Let's Start Working with Google Analytics
• A Short Tour of Google Analytics
• 4 Boosts for Your Analytics Account
• Setting Up a Google Analytics Goal
• How to Measure Traffic Volume and User Retention
• Create a Custom Analytics Dashboard
• Alerts and Collaboration Features
• The Automated a Google Analytics Headquarters Event Replay
• Video Quiz - Web and Mobile Metrics with Google Analytics
• What's Coming with Google Analytics 360?
• Glossary of Key Terms

• How to Take a “Lean” Approach to Marketing
• Let's Launch a Tactical Experiment Together
• Handout: Taking Risks - Vlog
• How to Approach Marketing Data Analysis
• Learning to Focus on Leading
• Analyze Your Tactical Test with New Leading Inputs
• How to Use Manual and Automated A/B Testing
• Some Examples of Ad Hoc and Automated A/B Testing
• BrianTaylor from Rackspace on When to Optimise vs. When to Rebuild
• Using Lean Analytics to Optimise Growth Tactics

• Why Think about Digital Behaviour Patterns as Funnels?
• An Introduction to Digital Funnels and Conversion Points
• Let’s Go through a Digital Funnel Together
• How to Build Trackable Funnels in Google Analytics
• Let's Learn about Good UX and Landing Pages
• How to Design a Killer Landing Page
• How to Use the First Point of Conversion
• Persuasive Design for Marketing Collateral
• Five Methods You Might Try to Increase Conversions
• Let's Sketch a Landing Page and Create a Call to Action (CTA)

• Why Learning to Use Lifetime Customer Value is a Critical Skill
• Handout: Case Study - Groupon
• Estimating Lifetime Customer Value (LTV) and Acquisition Cost (CAC)
• Use this Spreadsheet to Estimate Your LTV and CAC
• How to Place Value on All Points of Your Funnel
• Handout: Guide to Advanced Uses of the LTV
• Lifetime Customer Value and Customer Acquisition Cost

• Growth on Social Platforms Requires an \Upside Down\" Approach
• Best Practices for Your Social Media Approach
• Handout: Buying followers for your social media channel
• Let's Set Up a Social Framework Together
• Identify and Engage Lead Users in Your Community
• The Four Primary Social Media Metrics
• The Advantages of Social Schedulers
• Set Up Your BufferApp Account
• How to Use UTM Tracking Multi-Channel Campaign Analysis
• Setting Up UTM Tracking for Source Analysis

• Selected Use Cases for Twitter's Audience Insights
• How to Use Twitter's New \""Cards\"" for Lead Generation
• The Trend Towards Social Media Bots

• How to Take a Spark and Turn it Into a Public Relations Success
• What Really Creates \""Viral Sparks\""?
• Handout: Estimate a Post’s Viral Coefficient
• What to Do when You Start Seeing Viral Success
• News and the State of the Media
• Some Simple Media Research Methods
• How to Use PR Databases and Mail Merges
• Preface to the Interview with Joy Schoffler
• Joy Schoffler from Leverage PR on Matching PR with Funnel Marketing
• Viral Math and Public Relations

• Your Website
• Five Easy SEO Wins for Your Website
• Easy HTML Search Optimisation
• Two Approaches to Finding Good Keywords
• The Five-Point SEO Checklist for Content Marketing
• Three Advanced SEO Applications for Your Tech Stack

• Finding themes for content or newsletters
• How to Use the RIFE Process for Content Research
• Copywriting for Emails"