Course details
Google Analytics 301 is a part of series of courses that leads to GAIQ (Google Analytics Inpidual Qualified). This course is an in-depth, hands-on training day covering advanced implementation and technical configuration concepts, coding customizations and an exploration of the advanced tracking options Google Analytics has to offer including Google tag manager, mobile app tracking, universal analytics and the new measurement protocol. After attending, students will be able to implement and configure Google Analytics in any environment.
Google Analytics 301 is a one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.
COURSE OUTLINE
How Google Analytics Works
- JavaScript, cookies, and GIF requests
- Differences from log-based tools
- Security, privacy, and reliability
Google Analytics Tracking Code
- How the code works
- Customization methods
- Alternate tracking code (async, mobile)
Administration
- Accounts and profiles
- User management
Cleaning Up Your Data
- Filters
- Introduction to regular expressions
- Removing internal traffic
- Cleaning up URLs
- Site Search setup
Measuring Conversion
- Creating goals and funnels
- Ecommerce tracking
Measuring Traffic
- Campaign tagging
- AdWords integration
Measuring Content
- AdSense integration
- Event Tracking coding
- Tracking Flash
Measuring Visitors
- Custom Variables
Managing Cookies and Tracking
- Multiple domains and subdomains
- Google Website Optimizer integrations
Extracting Data
- Export, email, and custom reports
- Data export API
Course Location
About COMAT Training Services Pte Ltd
To be or not to be; this is the question which resides in us. All man of clay, our innate differences are subtle and few. The void spanning greatness hinges on existence of mean and will. COMAT holds an intrinsic belief that every inpidual has a potential to be realised. Betterment of society through advancement of its basic unit, empowerment through continuous learning – Upon these axioms were we founded, and today proudly uphold.
Love for the people around us, a desire for a better world, our passion is our profession. COMAT believes learning is a lifelong process and key to a meaningful existence. Spearheaded by a renowned team of highly experienced and motivated trainers, COMAT offers an extensive array of IT, safety and leadership & professional development courses, providing inpiduals with the means to excel.
While adhering to globally accepted quality standards, our intention goes beyond training and certification - COMAT provides a holistic experience, focusing on generation of inductive environments for stimulating philosophical thoughts. True learning lies in instillation of a sense of self-realisation, a will to become who they can be.
We pride ourselves on our innovations, our desire for continuous improvement, and the ability to perceive the needs and wants of each inpidual. Customized approaches for varying needs, we conjure solutions tailored to fit.
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