Course details
Google Analytics 201 is a part of series of courses that leads to GAIQ (Google Analytics Inpidual Qualified). This course is an in-depth, hands-on training day building on the knowledge acquired in Google Analytics 101 and covering advanced tracking concepts, best practices for data cleansing, installation, in-depth analysis techniques and custom reporting.
Google Analytics 201 is a course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.
Introduction
- What does a great analyst need to know?
Best Practices: Clean Data
- Profiles and filters
- Filtering internal traffic
- Sampling
- Cookies and cookie deletion
- Multiple domains and subdomains
- Analytics Intelligence
- Automatic Intelligence Alerts
Advanced Segments
- Using advanced segments
- Creating custom advanced segments
Best Practices: Advertising and Marketing
- Search engine optimization
- AdWords advertising
- Campaign attribution
- Campaign tagging
Best Practices: Engagement
- Landing pages and bounce rate
- Site Search
- Event Tracking
Best Practices: Conversion
- Goal setup
- Goal examples
- Goal reports
- Ecommerce
Best Practices: Sharing with the Organization
- Export and email
- Custom reports
- Custom alerts
- Sharing customizations
- API tools
- Creating a data-driven culture
- Resources
Course Location
About COMAT Training Services Pte Ltd
To be or not to be; this is the question which resides in us. All man of clay, our innate differences are subtle and few. The void spanning greatness hinges on existence of mean and will. COMAT holds an intrinsic belief that every inpidual has a potential to be realised. Betterment of society through advancement of its basic unit, empowerment through continuous learning – Upon these axioms were we founded, and today proudly uphold.
Love for the people around us, a desire for a better world, our passion is our profession. COMAT believes learning is a lifelong process and key to a meaningful existence. Spearheaded by a renowned team of highly experienced and motivated trainers, COMAT offers an extensive array of IT, safety and leadership & professional development courses, providing inpiduals with the means to excel.
While adhering to globally accepted quality standards, our intention goes beyond training and certification - COMAT provides a holistic experience, focusing on generation of inductive environments for stimulating philosophical thoughts. True learning lies in instillation of a sense of self-realisation, a will to become who they can be.
We pride ourselves on our innovations, our desire for continuous improvement, and the ability to perceive the needs and wants of each inpidual. Customized approaches for varying needs, we conjure solutions tailored to fit.
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