Managing Marketing Communications for Business-to-Business AZTech Training & Consultancy
Price: USD 5,950
  • Duration: 5 Days

Course details

Many business-to-business organisations do not understand how to structure and co-ordinate their marketing communications and as a result they waste money, time and effort.

For marketing communications to achieve the desired results they must be correctly focused, and co-ordinated to achieve clear objectives. The communications tools must work together, with the right messages, aimed at the right target audiences, with a clear purpose for each message.

On this AZTech training course you will learn how to manage marketing communications and to create a structured marketing communications plan which is both credible and realistic.
 
This AZTech training course will feature:
  • The 'four contexts' you must understand
  • Defining the marketing communications strategy
  • Communicating to win preference with decision-makers
  • Raising credibility through important stakeholders
  • Prioritising and targeting the right people
  • Co-ordinating communications tools and messages
 
What are the Goals?

By the end of this AZTech training course you should be able to:
  • Construct credible marketing communications plans
  • Build your plan on clear principles and evidence
  • Convince colleagues to adopt your plan
  • Integrate your communications and marketing strategy
  • Communicate your brand consistently
  • Use your communications budget effectively
Updated on 30 September, 2018

About AZTech Training & Consultancy

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