Managing Marketing Communications for Business-to-Business

Course details

Many business-to-business organisations do not understand how to structure and co-ordinate their marketing communications and as a result they waste money, time and effort.

For marketing communications to achieve the desired results they must be correctly focused, and co-ordinated to achieve clear objectives. The communications tools must work together, with the right messages, aimed at the right target audiences, with a clear purpose for each message.

On this AZTech training course you will learn how to manage marketing communications and to create a structured marketing communications plan which is both credible and realistic.
 
This AZTech training course will feature:

• The 'four contexts' you must understand
• Defining the marketing communications strategy
• Communicating to win preference with decision-makers
• Raising credibility through important stakeholders
• Prioritising and targeting the right people
• Co-ordinating communications tools and messages

 
What are the Goals?

By the end of this AZTech training course you should be able to:

• Construct credible marketing communications plans
• Build your plan on clear principles and evidence
• Convince colleagues to adopt your plan
• Integrate your communications and marketing strategy
• Communicate your brand consistently
• Use your communications budget effectively

Updated on 30 September, 2018