Event & Hospitality Management

Course details

EVENT & HOSPITALITY MANAGEMENT Course In Islamabad (Rawalpindi)

Institute of Professional and Technical Studies (IPATS)

COURSE DETAILS

EVENT & HOSPITALITY MANAGEMENT
 
The event management business is booming. We are in a new era where the marketing industry has grown and widened to an unprecedented level and event management is a thriving part of this sector.

Well planned and stylized events are no longer confined to the business , the sporting sector, the political world, entertainment world and individuals now use events to promote and celebrate a variety of issues, occasions, and themes. It's effectiveness in growing awareness, raising funds, celebrating achievement, promoting sales and marking personal highlights is widely ;Bored with your job? Grab the opportunity for an exciting new career 

Event management is a really exciting career choice now. Setting up your own business in this area is a very achievable goal. As you don’t need a premises, products or equipment, your set up costs would be very low. This is a career which gives you independence, flexibility and the freedom to work to your own agenda. It’s rewarding, fulfilling and stimulating. It allows you to develop creatively and professionally.
 
Do you have good organizational skills? Are you efficient and thorough at seeing a project through? Then you’re halfway there to being a great event manager. On their own, though, organizational skills and efficiency aren’t enough. There’s a significant amount of industry specific knowledge and some extra skills that are essential to have before you start planning.

There are many lucrative sectors within the event management industry. You could specialize in one or market yourself in a number of areas:
The sporting world – stage testimonial games, pro-am tournaments or mini marathons.    
The entertainment industry – manage a live music, theater, dance, film or comedy event.     
The Not for profit sector – help a worthy cause to raise funds and build widespread awareness with head-turning events or celebrity galas.     
Style personal, intimate family occasions like religious ceremonies, birthdays or weddings.     
Event-manage store openings, new product launches or book launches.     
Organize corporate, political or community events.

COURSE BREAKDOWN
Module 1: Working With Clients
Introduction
Planning and preparing for the meeting
First impressions and presentation
What does your client need?
What comes next? Timeframes
Following up
Event proposal
Contracts and agreements
Module 2: Steps For Planning An Event
Target your goals and audience
Planning the event: date and time
Budget
Venue
Food and beverage
Transportation
Speakers
Timeframes
Module 3: Invitations, Greetings And Dress Code
Invitations and replies
Greetings etiquette and handshake protocol
Dress code
Module 4: Table Manners And Table Settings
Table-seating arrangements
Table settings
Table manners
Module 5: The Event
Last-minute preparations
During the event
Business cards
Evaluating the event
After the event: Keeping up with your clients, partners, and guests
Module 6: What Is Event Management?
What is Event Management?
Role of the Event Manager
Project Management
Strength & Weaknesses of the event management profession (elements of SWOT)
Crisis Management
Planning Your Career
Module 7: Types Of Events
Introduction
Conferences
Meetings
Launch Events
Fashion Shows
Fundraisers
Weddings
Religious Events
Photocalls
Exhibitions
Sport Events
Concerts
Political Events
Anniverseries

EVENT & HOSPITALITY MANAGEMENT Course In Islamabad (Rawalpindi)

Institute of Professional and Technical Studies (IPATS) Updated on 27 May, 2019