IMI International CRM – Customer Relationship Management IMI International
Price: EGP 2,000

Course details

Program Overview
Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
 
Benefits & Added Value
 
By attending this program, participants will:
  1. Learn the basics of Customer Relationship Management (CRM)
  2. Understand the power of communication
  3. Understand the customer’s lifecycle
  4. Identify, segment and analyze customers
  5. Analyze Customer’s Behavior
  6. Handle Complaints efficiently
  7. Understand the basics of Retention and building Loyalty
  8. Learn more about Up-selling and Cross Selling
  9. Apply key Performance Measurement techniques
  10. Understand what is advocacy and learn how to be the customer’s advocate
  11. Learn and apply key advocacy measurement techniques
  12. Better engage Employees
 
Program Content
  1. The basics of Customer Relationship Management (CRM)
  2. Understand the power of communication
  3. Understanding the customer’s lifecycle
  4. Analyzing and Understanding Customer’s Behavior
  5. identifying, segmenting and analyzing customers
  6. Handling Complaints
  7. Retention and building Loyalty
  8. Retention, Loyalty and Advocacy
  9. Up-selling and Cross Selling
  10. Performance Measurement
  11. Engaging Employees
Updated on 19 September, 2019

Job roles this course is suitable for:

Sales Execuive , engineer , heads of departments

About IMI International

IMI is a Management Development Company established in 1999 with 20 years of experience in the market, specialized in Training and Development and HR Outsourcing Services.

IMI offers certified training programs and public courses in affiliation with international foundations and institutions.

IMI is a professional provider for HR services, ranging from recruitment, payroll processing and full body leasing models.

See all IMI International courses

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