Diploma in Tourism and Hospitality Management

Course details

The current globalization enhanced by rapid advancements in Technologies - enabling easier reach of overseas destinations with lower price - results in the overall increase of The Diploma in Tourism and Hospitality Management program was developed based on the result of an informal market survey undertaken by the CSM Academy International to provide local and international students with the necessary academic knowledge of subjects in Toursim and Hospitality Management so that they are enable to embark on a career in Tourism and Hospitality Industry. Successful completion of the Diploma in Tourism and Hospitality Management leads to an Advanced Diploma in Toursim and Hospitality Management to further acquire the knowledge and skills for specific roles in Toursim and Hospitality.

What will I learn?

The course structure is designed to provide students with the following necessary skills and tools:

• Marketing Policy & Planning in Tourism and Hospitality
• Travel, Tourism and Hospitality
• Principles of Management
• Food & Beverage Operations
• Marketing Communications
• Financial and Accounting Management
• Front Office Operations
• Project

Course Content

This module is designed to provide you with a broad understanding of the key concepts in Marketing Strategy. It covers areas such as the marketing mix, marketing research, market segmentation, branding, consumer behaviour, services marketing and marketing communication strategies, while highlighting the roles of strategic marketing, its framework, forces affecting strategy and application of strategic marketing in the tourism and hospitality industry.

• understand why the study of strategic management is important, how it differs from other aspects of management
• provide a framework for thinking about strategic management
• understand the forces that influence, or have to be taken into account in, the development of strategy
• understand the choices and constraints at the various levels of competitive strategy
• appreciate the importance of translating strategy into action and the difficulties and methods of managing strategic change

Travel, Tourism and Hospitality

This module provides you with understanding of the nature of tourism and tourism products from local and international perspectives. It also focuses on the various appeals and trends of the travel, tourism and hospitality businesses; structure of an organisation; management of personnel and different career paths of the industry.

• acquire a fundamental understanding on the different types of businesses in the travel, tourism and hospitality industry
• aware of the current trends and appeals of the different types of travel, tourism and hospitality businesses
• understand organization/management structures and dynamics of the travel, tourism and hospitality industry
• recognize how to meet the needs/demands and sales for the respective industries and how to plan a career in the hospitality/tourism industries and familiarize with the global hospitality industry

Principles of Management

The module gives you the insight into effective management. It identifies the needs and realities of the manager in the working world and deals with such responsibilities as planning, organizing, leading controlling and interviewing, selecting, training, motivating, developing and appraising employees.

• identify management concepts and functions
• demonstrate skills in the communication process
• develop skills in managing human resources
• detail the concepts of the major motivational theories
• develop human relation skills necessary for successful management practice

Food & Beverage Operations

This module lays a solid foundation to understand the operations and management principles and procedures involved in Food and Beverage operations. You will analyse various successes and failures of restaurants in detail and methods of maintain customer satisfaction and loyalty patrons.

• have an understanding of a range of Food and Beverage production and service methods used in a variety of outlets
• have knowledge of the organization for a range of Food and Beverage operations
• understand the importance of measures to improve food and beverage practice and procedures
• have knowledge of the purpose and methods of developing food production systems and to ensure they fulfill customer requirements

Marketing Communications

This module will help you to prepare to understand what integrated marketing communications are, how to develop corporate image, brand management, the use of traditional and new media as well as ethical marketing.

• understand the meaning of integrated marketing communications,
• knowledge of corporate image and brand management
• identify the various aspects of Buyer Behaviour
• understand the various aspect of advertising management
• understand the traditional media channels and the emerging trends of e marketing
• understand the other aspects of Marketing: Database & Direct Response Marketing, Sales Promotion, Public Relations, Sponsorship Marketing and Ethics and regulations governing ethical marketing
• evaluate the effectiveness of an integrated marketing programme

Financial and Accounting Management

This module will enable you understand procedures for managing accounts, fundamentals of budgeting, accounting process and the flow.

• understand the management decision process
• apply analytical skills to understand management accounting

Front Office Operations

This module focuses on the acquisition of principles and techniques of successfully managing front office operations. It also covers flow of business through a hotel from reservation process to check out, settlement, and various elements of effective front office management, while paying particular attention to planning and evaluation of front office operations.

• acquire the knowledge and understanding of different operating departments and their functions and processes in guest reservation, reception procedure, etc
• familiarize with and use systems involved in reservations, registration and guest accounting
• display the use of front of the house technical and supervision techniques

Project

On this module you are given ample opportunities to comprehend concepts and theories in Travel, Tourism & Hospitality Industry and put them into practice. You will be required to actively engage with the project, to review, reflect upon and refine future implications.

• Display understanding of the theories of the various modules pertaining to Diploma in Tourism and Hospitality and apply these into everyday working conditions

Entry Requirements

Singaporean or PR Students

• NITEC Holders
• GCE 'O' Levels or their equivalent
• High School Certificate or its equivalent

International Students

• must be minimum 17 years of age
• English proficiency at IELTS 5.0 level or equivalent or completed Certificate of Proficiency in English course of CSM Academy International or assessed by Academic Dean and/or Academic Manager; or its equivalent
• Pass Certificate of Year 11 (China, Indonesia, Myanmar & Vietnam)
• Pass Certificate of Year 10 (Sri Lanka & India)
• Equivalent academic qualifications from a recognized higher learning institution