Diploma In Public Relations With Arranged Work Experience

Course details

COURSE CONTENT

• Public Relations
• The Meaning and Development of Public Relations
• Public Relations: Ethical and legal issues
• Public Relations: Strategic Process
• Public Relations: Public Relations Sectors
• Media Specialisations
• Public Relations: The Professional Environment
• Public Relations as a Management Function
• Public Relations Crisis Management
• Public Relations: Sponsorship and Community relations
• Public Relations: Political Lobbying
• Public Relations: Outreach
• Public Relations: Case Studies
• Presentation Skills
• Online PR Module
• The Social Media Landscape
• The Internet as a Media
• Online PR building blocks
• Social Media and PR strategy
• Online Influences on present PR practices
• Media and Media Writing Skills
• Mass Media
• The Relationship between Public Relations and the Media
• Media Relations
• Press Release Writing
• Writing Interview Briefs
• Writing for Statements and Speeches
• Business Material for Public Relations
• Writing for Publication
• Grammar:
• The Professional Environment
• Marketing
• Advertising
• Print and Design
• Suppliers
• Business / Government Environment
• Management
• Public Relations' role within Corporate Management
• Organisations' Impact on Society
• Irish Politics and Government
• Event Management
• Course Project
• Personal Development
• Practical Work Experience
• Methods of Training
• Lecturers
• Who Should Apply
• Possible Careers
• Qualifications

COURSE PROJECTS

The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.

Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.