Course details
COURSE CONTENT
- Public Relations
- The Meaning and Development of Public Relations
- Public Relations: Ethical and legal issues
- Public Relations: Strategic Process
- Public Relations: Public Relations Sectors
- Media Specialisations
- Public Relations: The Professional Environment
- Public Relations as a Management Function
- Public Relations Crisis Management
- Public Relations: Sponsorship and Community relations
- Public Relations: Political Lobbying
- Public Relations: Outreach
- Public Relations: Case Studies
- Presentation Skills
- Online PR Module
- The Social Media Landscape
- The Internet as a Media
- Online PR building blocks
- Social Media and PR strategy
- Online Influences on present PR practices
- Media and Media Writing Skills
- Mass Media
- The Relationship between Public Relations and the Media
- Media Relations
- Press Release Writing
- Writing Interview Briefs
- Writing for Statements and Speeches
- Business Material for Public Relations
- Writing for Publication
- Grammar:
- The Professional Environment
- Marketing
- Advertising
- Print and Design
- Suppliers
- Business / Government Environment
- Management
- Public Relations' role within Corporate Management
- Organisations' Impact on Society
- Irish Politics and Government
- Event Management
- Course Project
- Personal Development
- Practical Work Experience
- Methods of Training
- Lecturers
- Who Should Apply
- Possible Careers
- Qualifications
COURSE PROJECTS
The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.
Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.
Updated on 08 November, 2015About Fitzwilliam Institute Group
Public Relations (PR) Related Questions
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