The programme is designed to provide a practical overview of the function, skills and knowledge required to plan, organise, manage, promote and evaluate a festival, convention, trade show or special event. Through lectures, fieldwork, case studies and practical applications, students will gain insight into the management and operations in this dynamic field. Business courses such as accounting, marketing and business communications are added to enhance students' holistic experience in managing events.

Career Prospects

  • Hotels
  • Resorts
  • PR and Event Management Companies and Convention Centres
  • Event Executives, Convention Sales Executives, Marketing Executives and PR Executives in the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry

Programme Outline

  • Principles of Economics
  • Introduction to Hospitality Industry
  • Marketing for Hospitality Management
  • Hospitality Accounting
  • Introduction to Information Technology
  • Introduction to Event Industry
  • Principles of Events Planning & Management
  • Basic Management Principles
  • Visual Software for Events
  • Catering & Employment Law
  • Catering Management
  • Convention Sales & Services Operations
  • Project Proposal and Preparation
  • Event & Destination Management
  • Event Coordination & Implementation
  • Service Marketing & Management
  • Industrial Attachment
  • Food and Beverage for Event Management

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, French Language I / Japanese Language I, Social & Work Etiquette, French Language II / Japanese Language II, English for IELTS, Civic Consciousness and Volunteerism, Co-curricular
  • Co-Curricular Courses can be taken in any semester of the study

Tunku Abdul Rahman University College (‘TAR University College’), formerly known as Tunku Abdul Rahman College (‘TAR College’), is a premier institution of higher learning in Malaysia set up in 1969 by the Malaysian Chinese Association (MCA) to provide quality and affordable tertiary education to Malaysians.

TAR College was named after the first Prime Minister of Malaysia, Allahyarham YTM Tunku Abdul Rahman Putra Al-Haj and set up to complement and supplement the efforts of the Malaysian Government to meet the current and future manpower needs of the nation.

It has since been successfully upgraded to University College on 2 May 2013, opening up a new vista for the University College to explore and to develop further in the sphere of academia.

See all TARC University College courses

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