Diploma in Event Management

Course details

The programme is designed to provide a practical overview of the function, skills and knowledge required to plan, organise, manage, promote and evaluate a festival, convention, trade show or special event. Through lectures, fieldwork, case studies and practical applications, students will gain insight into the management and operations in this dynamic field. Business courses such as accounting, marketing and business communications are added to enhance students' holistic experience in managing events.

Career Prospects

• Hotels
• Resorts
• PR and Event Management Companies and Convention Centres
• Event Executives, Convention Sales Executives, Marketing Executives and PR Executives in the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry

Programme Outline

• Principles of Economics
• Introduction to Hospitality Industry
• Marketing for Hospitality Management
• Hospitality Accounting
• Introduction to Information Technology
• Introduction to Event Industry
• Principles of Events Planning & Management
• Basic Management Principles
• Visual Software for Events
• Catering & Employment Law
• Catering Management
• Convention Sales & Services Operations
• Project Proposal and Preparation
• Event & Destination Management
• Event Coordination & Implementation
• Service Marketing & Management
• Industrial Attachment
• Food and Beverage for Event Management

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

• English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, French Language I / Japanese Language I, Social & Work Etiquette, French Language II / Japanese Language II, English for IELTS, Civic Consciousness and Volunteerism, Co-curricular
• Co-Curricular Courses can be taken in any semester of the study