Digital Marketing Training Course

Course details

Our Full Digital Marketing A-Z course will guide you to the latest best practices in Digital Marketing, equip you with competitive insights to stay ahead and make the most of the online platforms to increase sales and revenue. The program covers the A to Z in digital marketing that will help you grow your business online, find a job easily. Through hands-on exercises, around 40 hours over 2 months with a mix of pre-recorded sessions and live support (regular live sessions), this program is specifically tailored for those who are aspiring to have a strong base of knowledge and applied practices in social media and digital 


Topics To Be Covered

• MODULE 1
  
  Digital Marketing Strategy
   
• Create a social media & digital marketing strategy
• Writing a Digital Marketing plan
• Budget planning for a monthly, quarterly and yearly plan
• Content calendar strategy and implementation
• Make good use of professional templates and tools to write proposals and plans
   
• MODULE 2
  
  Content Marketing
   
• Content Marketing strategy
• Content Marketing vs. Traditional Marketing
• SEO Content Marketing Concepts and tools
• Posting strategy
• Content Scheduling
• Frequency and types of posts
• Community management and digital communication
• Create designs and posts without design or Photoshop skills using online design editors
• Social Media Calendar Templates

 

• MODULE 3
  
  Facebook for Business
   
• Facebook Pages – The essentials
• Page Moderation
• Facebook Content Types & Best Practices
• Optimize the page and its content for the search ranking
• Content the Facebook Page to Instagram & WhatsApp Business
• Facebook Hashtags best practices
• Creating tracking links for the content
• Creator Studio & Latest Updates
• Facebook & Instagram Scheduling
• Insights & Analytics
  
  Facebook Business Manager
   
• Facebook for Business – Deep knowledge and Importance of Business Manager
• Setting up Business Manager
• Understanding the dashboard
• Facebook for Business vs. Regular Ads Manager
• Adding the pages & Creating Ad Accounts
• Managing the Business roles
• Connecting Facebook with the Website - Facebook Pixel
• Payments setup
   
• MODULE 4
  
  Instagram for Business
   
• Build a professional Instagram profile
• Instagram content best practices
• Grow your account without buying fake likes
• Stories & highlights for business
• Cross-promoting the content & repurposing
• Instagram verification
• Instagram Hashtags best practices
• Reels & Guides best practices
• IGTV – Best practices
• Instagram Analytics & Metrics
• Create effective Instagram campaigns and success stories
• Instagram Tools (creating videos, designs, and stories)

 

• MODULE 5
  
  LinkedIn Marketing
   
• LinkedIn personal account vs. LinkedIn company pages
• Build a solid LinkedIn profile
• Optimize your LinkedIn profile for the search engines
• LinkedIn Business Pages
• Create a professional LinkedIn company page
• LinkedIn content strategy & best practices
   
• MODULE 6
  ​​​​
• Branding your Channel on YouTube
   
• Creating Your Own YouTube Channel
• An introduction to YouTube policies & guidelines
• How to optimize YouTube channels and videos for the search engine
• How to run YouTube monetization and earn money
• Engage users by adding different elements to the video (Cards, End-Screens, etc.)
  
   
• MODULE 7
  
  Twitter & TikTok for Business
  
  Twitter
   
• Twitter Marketing growth strategy
• Content strategy, frequency and types
• Twitter Hashtags, trends & tools to find the best hashtags.
• Twitter Marketing & Ads to get followers, retweets, generate leads, boost clicks, and drive sales.
• Ads pricing and best practices
• Targeting details
• Linking Twitter to the website
  
  TikTok
   
• Branding Your TikTok Profile For Business
• Creating A Hashtag Challenge
• How Businesses Use TikTok In the real World
• Best TikTok marketing strategies to increase followers
• TikTok Marketing Do’s And Don’ts

 

• MODULE 8
  
  Search Engine Optimization SEO
   
• Search Marketing: Organic, Local, and Paid Search
• How Search Engines work
• Keywords research
• Content Development & Keyword strategy
• Create a Google-friendly content
• Site Structure
• META Titles & Descriptions - Strategy & Structure
• Headings & Sub-Heading
  
   
• MODULE 9
  
  E-Commerce | Building your online store
   
• E-Commerce Strategy and Structure
• The basic elements of an e-commerce business
• Setting goals & Creating a business plan
• Choosing a revenue model
• Domain names, site structures, and top-level pages.
• Covering navigation tools, product pages, shopping carts, and the checkout process.
• Quality content and responsive site design
• Software Options & Solutions
• Creating an engaging User Experience
• Building your Online Store on Shopify 
  
   
• MODULE 10
  
  Google AdWords SEM
   
• AdWords Account Setup & Campaign Management
• AdWords account setup
• Content Structuring
• Campaigns, Ad Groups, and Ads
• Organizing Ad Groups
• Setting up your Google Ads campaigns
• Search, Display, Shopping, Apps and YouTube ads
• Keywords types and best ways to optimize the ads
  
   
• MODULE 11
  
  Google Analytics
   
• Setting up the platform to analyze the website traffic
• Understanding the Analytics Dashboard
• Analytics Metrics & Bounce Rate
• Acquisition & Channels - Where visitors came from
• Calculate the ROI of every traffic source
• Analytics Reporting – Decision making
• E-Commerce Analytics & Revenue Tracking
  
   
• MODULE 12
  
  Email Marketing
   
• The basics of the Email Marketing tools
• Create and design successful email design templates
• Email design guidance
• Growing your email list to increase revenue potential
• Import your email contacts to MailChimp or Elastic Email
• Sending email campaigns to your own database
• Sending customized emails
• Schedule Email campaigns
• Sending sales driven and professional newsletters
• Read and analyze the email reports
• Analyze the open rate, views, and clicks
  
   
•  MODULE 13
  
  Final Project | Applying the learning
  ​​​​​​​
• Explaining the project brief and process 
• A Project covering strategic thinking, creating a social media and digital marketing plan
• Social Media content, ads, online activities and plans 

Updated on 10 May, 2022