Digital Marketing Training Course هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This full Digital Marketing training program covers an overview of Digital Marketing, Social Media strategy & advertising (Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube), SEO essentials, Google AdWords, Email Marketing, digital tips & tools, Blogging, and an overview of Inbound Marketing and Google Analytics.

This training program offers a deep understanding of the key elements of building successful Digital Marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.

Include the Social channels in the business strategy:

• Facebook Business Pages | Marketing & Ads | Tips & Tools 
• LinkedIn Company Pages | Content & Ads Strategy
• Instagram | Content & Ads Strategy | Tips & Tools  
• Twitter for Business | Twitter Tools  
• YouTube for Business 
• Google+ for Business

Digital Strategy Highlights

• Social Media Management | Software and Tools 
• Photo & Video Strategies 
• Going viral with Social Media 
• Custom Audiences | Lookalike Audience 
• Lead Generation Strategies 
• Choose the right campaign objective 

Blogging Importance 

• Blogs and Websites
• Blog Optimization & Impact on the Social channels
• Blogging with Engaging Content

Email Marketing 

• Create Newsletter templates using MailChimp
• Setup & Send a newsletter 
• Target the database on the social media channels

Search Engine Optimization (SEO)

• Search Types: Organic, Local and Paid search
• How Search Engines Work
• An understanding of Search Engine Optimization
• Search Engine Algorithms
• Keyword Research

          - Strategy
          - Tips & Tools 

• Content Development using the Keyword strategy 
• How to Make a Google-friendly content

          - Site Structure
          - META Description & META Keywords
          - Headings & Sub-Heading 
          - Domain Name & URL Structure
          - Website Navigation & Internal Links

• Localized SEO 
• Inbound Links

          - Strategy & Tips 
          - Local Listings
          - Social Sharing

• SEO & Blogging 

Google AdWords & Google Analytics

• Set up a Google AdWords Campaign
• Content Structuring
• Understanding Quality Score
• Ads and Ad Groups
• Organizing Ad Groups
• Creating Effective Ads
• Bid Management
• Negative Keywords
• Getting started with Google Analytics 
• Understanding the Dashboard - Audience | Traffic Source | Customer Behavior | Content | Conversion
• Integrating Google AdWords campaigns into Google Analytics

تحديث بتاريخ 10 May, 2022