Course details
Our Training comprises of:
- Introduction: The Digital Marketing landscape
- Current trends, challenges and opportunities
- Digital Marketing Planning - a strategic approach
- Search Engine Marketing (SEO and PPC)
- Social Media Marketing
- The 'Big Four': Facebook, Twitter, LinkedIn, YouTube
- Email Marketing
- An overview of the email marketing today; what is it best for?
- Segmenting your database: eCRM
- Increasing your open and click-through rates
- Mobile: the saviour of email marketing?
- Web Analytics and Metrics
- On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
- Conversion funnels and conversion rate optimization (CRO)
- Online Display Advertising
- The online/mobile display ecosystem: media agencies, publishers and ad networks
- Digital and the Law
- Being legal, decent, honest & truthful!
- Data and cookie legislation
- Keeping it legal: when to seek professional help
Course Location
About Quintessential 4 Media
Quintessential 4Media Training Solutions have created one of the most respected international providers of professional training. Since 2008, our organization has built a reputation for high-quality, convenient, and practical business-skills training around the EMEA region, in every industry and sector.
Today, with thousands of satisfied customers, we continue to pride ourselves in providing the superior training you’ve come to expect. Our cutting-edge research and course development are designed to meet the adult learning needs of your employees and your organization.
Some of our Key training offerings are…
- in-depth experience in the training industry,
- consistent and comprehensive course offerings,
- high-energy and content-rich presentations,
- multiple training tools, including training at your location, on-line learning, and seminars.
- 100% Satisfaction Guaranteed
We are dedicated to improving the way companies and individuals learn, use, and master their individual unique skills. Our educational solutions empower customers with choice, allowing them to determine when, where, and how they want their educational programs to be designed and delivered.
Whether you’re looking to change careers, or an experienced professional who wants to enhance your skills, there is no better choice than Quintessential 4Media Training Solutions.
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