Course details
Digital marketing is an essential skillset for those searching for a new way of selling, raising their company profile or simply wishing to increase brand awareness. This one day workshop, led by Digital Marketing tutor, Gwen Noone, focuses on social media and the best strategies for using the most powerful social media sites, like Facebook, Twitter and LinkedIn to your advantage. We also focus on SEO, optimising the content of your website and understanding how search engines like Google, Bing and Yahoo work. The course will be of interest to business owners and managers who want to understand and implement techniques to exploit the incredible reach of social media and online marketing.
Topics will include
- Developing a Social Media Strategy
- How to Use Facebook for Business
- How to Use Twitter for Business
- How to Use LinkedIn for Business
- Overview of Google+
- Search Engine Optimisation & the importance of keywords
- Implementing SEO for your website/business
- Driving traffic to your website
- Video Marketing
- Email Marketing
- Google Adwords
- Google Analytics
Course Location
About Irish Computer Society
The ICS provides its members with:
- An independent representative voice
- Independent means of keeping up-to-date
- Resources for professional development
- A network of contacts in the ICT sector
- Europe-wide professional recognition
- Guidance on professional standards.
The ICS also works to advance and promote computer literacy throughout the Irish population by:
- Providing a means for current and potential computer users to achieve certified qualifications
- Encouraging the continuous development and availability of ICT curricula, and the use of appropriate ICT throughout the education system
- Furthering Ireland's economic, educational and cultural participation in the worldwide Information Society.
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