Digital Marketing and Social Media QQI FETAC Level 5

Course details

The purpose of this award is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing and social media contexts.

Assignment 2 x 25% = 50%

Project = 50%

Methodology

• Classroom Delivery

Learner Support:

• Our Tutors & Training Staff are available to support learners throughout the duration of the programme.

FETAC Certification:

This course is certified by QQI FETAC (Further Education and Training Award Council [5N1364] FETAC qualifications enable participants to progress both educationally and professionally.

Who should complete this course:

• anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, content managers, webmasters
• anyone working in a marketing role who wishes to improve their digital marketing skills.

The specific learning outcomes are as follows:

• Identify digital marketing strategies
• Outline the stages of analysis, development, implementation and control of digital media campaigns
• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization SEO, online advertising and their application to digital marketing campaigns.
• Develop customized digital marketing campaigns to include the use of e-tools.
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking to measure their effectiveness.

Entry Requirements

• Level 5 Certificate in, Leaving Certificate or equivalent qualification and/or relevant life and work experience

Topics covered will include:

• Website Strategy
• Internet Strategy
• Search Engine Optimisation SEO – the importance of Social Media for SEO
• Using Social Media to back up ad campaigns
• Using Facebook strategically to achieve business objectives
• How to build an online brand
• Using imagery, graphics and video to gain traction - Pic Monkey and Pic Resize
• Twitter as a communications tool