Course details
The purpose of this award is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing and social media contexts.
Assignment 2 x 25% = 50%
Project = 50%
Methodology
- Classroom Delivery
Learner Support:
- Our Tutors & Training Staff are available to support learners throughout the duration of the programme.
FETAC Certification:
This course is certified by QQI FETAC (Further Education and Training Award Council [5N1364] FETAC qualifications enable participants to progress both educationally and professionally.
Who should complete this course:
- anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, content managers, webmasters
- anyone working in a marketing role who wishes to improve their digital marketing skills.
The specific learning outcomes are as follows:
- Identify digital marketing strategies
- Outline the stages of analysis, development, implementation and control of digital media campaigns
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization SEO, online advertising and their application to digital marketing campaigns.
- Develop customized digital marketing campaigns to include the use of e-tools.
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking to measure their effectiveness.
Entry Requirements
- Level 5 Certificate in, Leaving Certificate or equivalent qualification and/or relevant life and work experience
Topics covered will include:
- Website Strategy
- Internet Strategy
- Search Engine Optimisation SEO – the importance of Social Media for SEO
- Using Social Media to back up ad campaigns
- Using Facebook strategically to achieve business objectives
- How to build an online brand
- Using imagery, graphics and video to gain traction - Pic Monkey and Pic Resize
- Twitter as a communications tool
Course Location
About CCMA Ireland Skillnet
We_They was launched in October 1999, in the National Museum of Ireland with the support of 80 people interested in developing professionalism within the call centre industry.
We_They is a not for profit organization. It is run by industry professionals on a voluntary basis. Board members are elected annually at the Associations annual general meeting.
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