- Location: Skillnets Ltd., 5th Floor, Q House, Furze Road, Sandyford, Dublin, Ireland
- Duration: 3 Weeks
Course details
Learners will be able to apply technical skills they have learnt to competently measure the success of their digital marketing plan using various analytical tools.
Course Content:
- Identify digital marketing strategies
- Outline the stages of analysis, development,implementation and control of digital media campaigns
- dentify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization SEO, online advertising and their application to digital marketing campaigns.
- Develop customized digital marketing campaigns to include the use of e-tools.
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking to measure their effectiveness.
Learning Outcomes:
- Outline the unique characteristics of the web as a marketing medium
- Outline the stages of analysis, development, implementation and control of digital marketing campaigns
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
- Choose appropriate e-tools to implement a digital marketing strategy
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
Course Assessment:
- This QQI level 5 course will be assessed through Project which is worth 50% & Portfolio 50%
Course Requirements:
- Learners should have QQI level 4 qualification on the National Framework of Qualifications.
Course Location
About Rural Food Skillnet
Skillnets actively supports and works with businesses in Ireland to address their current and future skills needs.
they believe that training and up-skilling are key elements in keeping Irish companies competitive.
they fund groups of companies in the same region/sector, and with similar training needs, through training networks that deliver subsidised training to Irish businesses.
Employer needs are addressed through both the preservation and growth of jobs, focusing on skills to maintain businesses and protect jobs as theyll as the enhancement of new skills to create new jobs.
The needs of unemployed people are addressed through activation and conversion by focusing on integrated training with employees and dedicated conversion ctheirses and work placement in areas of employment potential.
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