Digital Marketing هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Learners will be able to apply technical skills they have learnt to competently measure the success of their digital marketing plan using various analytical tools.

Course Content: 

• Identify digital marketing strategies
• Outline the stages of analysis, development,implementation and control of digital media campaigns
• dentify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization SEO, online advertising and their application to digital marketing campaigns.
• Develop customized digital marketing campaigns to include the use of e-tools.
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking to measure their effectiveness.

Learning Outcomes: 

• Outline the unique characteristics of the web as a marketing medium
• Outline the stages of analysis, development, implementation and control of digital marketing campaigns
• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
• Choose appropriate e-tools to implement a digital marketing strategy
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness

Course Assessment: 

• This QQI level 5 course will be assessed through Project which is worth 50% & Portfolio 50%

Course Requirements: 

• Learners should have QQI level 4 qualification on the National Framework of Qualifications.