Course details
Participants will gain:
- A knowledge of the different types of media
- An understanding of the news requirements of different media
- An awareness of the importance of good media relations
- The skills to communicate effectivley with key media contacts
Programme Outline
Topics covered:
- Part One:
Types of Media: print, broadcast and online
Why should you use the media?
What do the media want from you? - Part Two:
How to handle Reactive and Proactive News Scenarios
How to communicate with different types of media
The role of inhouse PR and external agencies
Planning a successful Media Campaign
Programme Methodology
The programme will use presentations and case studies alongside a variety of team exercises including role play.
Updated on 08 November, 2015About Positive2Work Skillnet
The Positive2Work Skillnet is made up of small, medium & large companies from all sectors of the Irish Economy. The member companies of Positive2Work Skillnet have come together to explore how the intervention of effective strategies, supported by training solutions and people development, can positively impact on the quality of employees working lives and the competitive environment within which network member companies operate. The aim of the project is to create a Positive2Work environment for all employees within the member companies of the Skillnet.
To date the Skillnet has delivered training that support the areas of:
- Building Resilience / Stress Management
- Conflict Management / Building Constructive Relations
- Change Management / People Management
While also working directly with member companies to deliver training that both incorporates the Positive2Work objective and meets their individual needs.
Positive2Work has approved funding until the end of 2013.
Positive2Work Skillnet provides subsidised training to member companies and offers free training for job-seekers. Members can also influence what courses are provided by the network.
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