- مدة الدورة التدريبية: 1 Day
تفاصيل الدورة
Participants will gain:
- A knowledge of the different types of media
- An understanding of the news requirements of different media
- An awareness of the importance of good media relations
- The skills to communicate effectivley with key media contacts
Programme Outline
Topics covered:
- Part One:
Types of Media: print, broadcast and online
Why should you use the media?
What do the media want from you? - Part Two:
How to handle Reactive and Proactive News Scenarios
How to communicate with different types of media
The role of inhouse PR and external agencies
Planning a successful Media Campaign
Programme Methodology
The programme will use presentations and case studies alongside a variety of team exercises including role play.
تحديث بتاريخ 08 November, 2015نبذة عن معهد Positive2Work Skillnet
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