- Location: 12 Clanwilliam Square, Grand Canal Quay, Dublin 2, Ireland
- Duration: 6 to 8 Hours
Course details
The IPA Commercial Certificate qualification is the latest addition to our Continuous Professional Development (CPD) programme and is designed to arm future leaders with the tools to understanding their agency finances. We are delighted to partner up with the IPA once again with this online course.
Objective
Written by the IPA Finance Policy Group, the Commercial qualification has been created to give future industry leaders an education in agency finance, to help with those important client conversations and to build the understanding that you need to create great work that delivers a great profit.
Who it is for
The Commercial Certificate is primarily aimed at Senior Account Manager & Account Director level (or equivalent). The qualification is also suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
Syllabus
The qualification is made up of seven sections:
- Terminology - the language of finance
- KPI's - the key numbers for agencies
- Fees - how agencies are paid
- Finance and Production
- Contract elements
- Finance and Media Agencies
- Client P&L
The qualification is examined via a 30 minute online exam, delegates must pass a mid-module quiz in order to unlock the exam. There is also a downloadable app (instructions available when accessing the learning) to assist with remote revision. The content, the exam and the app are all free of charge to IAPI member advertising agencies.
Updated on 08 November, 2015About Institute of Advertising Practitioners in Ireland
IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. they members include all the full service creative ad agencies, media agencies and digital specialists. they give advertising a voice.
What they do
- they are the public voice for they industry.
- they develop talent and skills
- they uphold standards of professionalism that deliver value for members, consumers and business.
they work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events.
IAPI is driven by its members. The board is elected by the members. Members decide the priorities and drive they agenda. The staff listen and respond to members concerns.
Thank you for trusting us to be ythey collective voice.
You can find out all about what they achieved in 2013 from they annual review below.
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