Program Structure

Module One: Developing Marketing Strategies 
Understanding Marketing Management 
  • Defining Marketing for the 21st Century 
  • Developing Marketing Strategies and Plans 

Capturing Marketing Insights

  • Collecting Information and Forecasting Demand 
  • Conducting Marketing Research 

Connecting with Customers

  • Creating Long-Term Loyalty Relationships 
  • Analyzing Consumer Markets 
  • Analyzing Business Markets 
  • Identifying Market Segments and Targets 


Module Two: Developing Product and Branding Strategies

Building Strong Brands 

  • Creating Brand Equity 
  • Crafting the Brand Position 
  • Competitive Dynamics 

Shaping the Market

  • Setting Product Strategy 
  • Designing and Managing Services 
  • Developing Pricing Strategies and Programs 


Module Three: Delivering and Communicating Value

Delivering Value

  • Designing and Managing Integrated Marketing 
  • Managing Retailing, Wholesaling, and Logistics 

Communicating Value

  • Designing and Managing Integrated Marketing Communications 
  • Managing Mass Communications: Advertising, Sales Promotion, Events and Experiences, and Public Relations 
  • Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling 

Creating Successful Long-Term Growth

  • Introducing New Market Offerings 
  • Tapping into Global Markets 
  • Managing a Holistic Marketing Organization

KNOWLEDGE is one of the leading learning and development organizations in Egypt. their hands-on training solutions transform people to a sustainable competitive advantage. they offer unique learning opportunities enabling people to acquire skills that they can apply on their next day in office.

Since their foundation in 2002, it has been their aim to be one of the leading change catalysts in Egypt and the Middle East.

See all Knowledge courses

Contact information not available.

Courses you can instantly connect with... Social Media Marketing Training GetSircles Marketing Management Certificate IMI International

Is this the right course for you?

Rate our content

Didn't find what you were looking for ?