CME Preparation Training Program

Course details

Program Structure

• Defining Marketing for the 21st Century 
  
• Developing Marketing Strategies and Plans 
  

Capturing Marketing Insights

• Collecting Information and Forecasting Demand 
  
• Conducting Marketing Research 
  

Connecting with Customers

• Creating Long-Term Loyalty Relationships 
  
• Analyzing Consumer Markets 
  
• Analyzing Business Markets 
  
• Identifying Market Segments and Targets 
  

Module Two: Developing Product and Branding Strategies

• Creating Brand Equity 
  
• Crafting the Brand Position 
  
• Competitive Dynamics 
  

Shaping the Market

• Setting Product Strategy 
  
• Designing and Managing Services 
  
• Developing Pricing Strategies and Programs 
  

Module Three: Delivering and Communicating Value

Delivering Value

• Designing and Managing Integrated Marketing 
  
• Managing Retailing, Wholesaling, and Logistics 
  

Communicating Value

• Designing and Managing Integrated Marketing Communications 
  
• Managing Mass Communications: Advertising, Sales Promotion, Events and Experiences, and Public Relations 
  
• Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling 
  

Creating Successful Long-Term Growth

• Introducing New Market Offerings 
  
• Tapping into Global Markets 
  
• Managing a Holistic Marketing Organization