The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level.
The course consists of two mandatory modules and one elective from a choice of three.
For Marketers +2 Years of Experience
Marketing and Digital Strategy Mandatory
Understand an organization current and future internal and external environments, Interpret relevant information and define resources required to recommend a strategic plan , Develop marketing objectives , strategy and supporting marketing mix to deliver objectives , monitor results to adapt a plan for continuous improvement.
Innovation in Marketing Mandatory
Understand how innovation and disruption are influencing organizational growth, Apply the key factors that facilitate innovation in organization, Develop a business case for a marketing related innovation, Develop a plan for the communication of innovation.
The Digital Customer Experience Elective
Assess the strategic options for channel selection and managing it in practice , Define requirements for legal compliance in digital campaigns, Understand relevant insights into digital customers and develop a plan to improve their experience.
Managing Brands Elective
Identify how brands are positioned, access to factors of brand strategy , understand how to drive brand identity, apply a range of techniques and resources to develop a brand plan, Interpret brand metrics and adapt the brand plan for continuous improvement.
All Materials(Book, Slides, Videos, Podcasts, Important dates …. Etc.) found in Delegate learning zone which can be accessed once registration done.
Eligibility / Requirements
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
- IELTS Academic Module with an overall score of (each component pass mark must be or above);
- Cambridge Certificate of Advanced English grade B or above.
About Cambridge Marketing College
Cambridge Marketing College is an Accredited Study Center from Chartered Institute of Marketing (CIM).
Europe's leading provider of professional marketing qualifications and courses, skills and development. Founded in 1991, our mission is to enhance the careers of marketers and the quality of marketing for their companies.
Egypt Office is managing distance and cooperate programs in Middle East, we have successful corporate trainings in different sectors such as; Telecom, Pharmaceutical and FMCG. We provide professional experienced instructors from Egypt and UK.
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