Course detailsCourse Overview:
The CIM Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning, understand key marketing metrics, and interpret relevant insight to make informed strategic decisions.
Each module requires 8 sessions and each completed module giving you a CIM Award.
The course consists of two mandatory modules and one elective from a choice of two.
Strategic Marketing Mandatory
The importance of all stages within the marketing planning process to enable the achievement of strategic marketing objectives.
Mastering Metrics Mandatory
An understanding of key marketing metrics and measurement techniques you can use to identify and interpret insights, to support informed strategic decisions.
Driving Innovation Elective
How innovation and entrepreneurial marketing can help achieve competitive advantage.
Digital Strategy Elective
How organizations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan.
- In-house Sessions in CMC Cairo office.
- Distance Study “We can also provide a local instructor with extra fees for translation or any support needed”
All Materials(Book, Slides, Videos, Podcasts, Important dates …. Etc.) found in Delegate learning zone which can be accessed once registration done.
Updated on 22 April, 2019
Eligibility / Requirements
If English isn’t your first language, you will also need to demonstrate you’ve achieved one of the following English language qualifications within the last two years:
- IELTS Academic Module with an overall score of (each component pass mark must be or above);
- Cambridge Certificate of Advanced English grade B or above.
About Cambridge Marketing College
Cambridge Marketing College Europe's leading provider of professional marketing qualifications and courses, skills and development. Founded in 1991, our mission is to enhance the careers of marketers and the quality of marketing for their companies. CMC is an Accredited Study Center from Chartered Institute of Marketing (CIM).
Egypt Office is managing in-house and cooperate programs in Middle East, we have successful corporate trainings in different sectors such as; Telecom, Pharmaceutical and FMCG. We provide professional experienced instructors from Egypt and UK.See all Cambridge Marketing College courses
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