Certified Marketing Professional (CMP) Capital Education Dubai Campus
Price: AED 2,500
  • Location: Oud Metha - Dubai
  • Duration: 18 Hours
  • Timings: Part Time, Weekday evening classes

Course details

The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy which is implemented by the marketing function of an ;. Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.

This course will enable the learner to achieve the following skills and knowledge:
1. Investigate the concept and process of marketing
2. Explore the concepts of segmentation, targeting and positioning
3. Identify and analyze the individual elements of the extended marketing mix
4. Apply the extended marketing mix to different marketing segments and contexts

Contents Covered
  • Marketing Concept: evolution of marketing, business orientations, societal issues and, customer and competitor orientation.
  • Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis
  • Benefits of building customer satisfaction, desired quality, service and customer care.
  • Macro and Micro Environment
  • Buyer Behavior
  • Segmentation: process of market selection, macro and micro segmentation, bases for Segmenting Markets
  • Targeting and Positioning
  • Extended Marketing Mix
  • The shift from the 4Ps to the 7Ps
  • Consumer markets, Organizational markets, Services ,International Marketing
Updated on 20 June, 2019

Eligibility / Requirements

Students applying for the program would benefit more readily if they meet with one of the following:1. An appropriate Diploma2. An appropriate professional qualificationMature executives who do not possess the above mentioned qualification but with substantial experience will be considered on a case-by-case basis.

Job roles this course is suitable for:

Marketing related positions. Salary: AED 18000 onwards

About Capital Education Dubai Campus

The Capital Education Dubai Campus with its 23 years of experience and high quality management focuses on being the household name in Dubai when it comes to providing quality and innovative training in Management and Design.

Capital students have won over 23 National Design awards in Fashion since 1998 across all competitions inclusive of Dubai International Fashion Week (DIFW), Bride Show, Bur Juman Show, Hotel Shows and Abu Dhabi Arabic Fashion Awards.


We are approved by the Knowledge and Human Development Authority and offer professional programs to students of over 35 nationalities. We are also approved by Qualifi, UK and the London College of Arts, UK

Campus
In order to serve the students better, we have recently moved to our new campus in Dubai in Greens opposite the Dubai Internet City. We host a large wifi campus, with several classrooms and breakout rooms, student common room and offices. Its a brilliant location and opportunity for students to enjoy quality learning. See all Capital Education Dubai Campus courses
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