- الموقع: عود ميثاء - دبي
- مدة الدورة التدريبية: 18 Hours
- مواعيد الدورة: Part Time, Weekday evening classes
تفاصيل الدورة
The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy which is implemented by the marketing function of an ;. Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.This course will enable the learner to achieve the following skills and knowledge:
1. Investigate the concept and process of marketing
2. Explore the concepts of segmentation, targeting and positioning
3. Identify and analyze the individual elements of the extended marketing mix
4. Apply the extended marketing mix to different marketing segments and contexts
Contents Covered
- Marketing Concept: evolution of marketing, business orientations, societal issues and, customer and competitor orientation.
- Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis
- Benefits of building customer satisfaction, desired quality, service and customer care.
- Macro and Micro Environment
- Buyer Behavior
- Segmentation: process of market selection, macro and micro segmentation, bases for Segmenting Markets
- Targeting and Positioning
- Extended Marketing Mix
- The shift from the 4Ps to the 7Ps
- Consumer markets, Organizational markets, Services ,International Marketing
المتطلبات
Students applying for the program would benefit more readily if they meet with one of the following:1. An appropriate Diploma2. An appropriate professional qualificationMature executives who do not possess the above mentioned qualification but with substantial experience will be considered on a case-by-case basis.
وظائف مناسبة لهذه الدورة
Marketing related positions. Salary: AED 18000 onwardsالموقع
نبذة عن معهد Capital Training Institute
The Capital Training Institute focuses on being the household name in Dubai when it comes to providing quality and innovative training in Management, Design, Languages and Hospitality.
License
We are approved by the Knowledge and Human Development Authority and offer professional programs to students of over 35 nationalities.
Campus
In order to serve the students better, we have recently launched our new campus in Dubai in Oud Metha very close to Lamcy Plaza. We are presently working towards attaining international accreditations from leading awarding bodies to benefit our students further.
Students
We have students of both sexes ranging from students to working professionals across the various programs we offer from over 35 different nationalities.
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