CME  Core Competencies

SMEI's CME  certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies required to excel as a marketing executive. These competencies are prescribed with assistance from Syracuse University, then approved and adopted by the Certified Marketing & Sales Professionals Trustees. 

FOUNDATIONS OF MARKETING MANAGEMENT

  • Strategic Marketing Concepts 
  • Marketing Management 
  • Global Marketing 


DEVELOPING MARKETING STRATEGIES

  • Analyzing Market Opportunities 
  • Market Segmentation and Positioning 


IMPLEMENTING MARKETING STRATEGIES

  • Product Development and Management 
  • Designing Pricing Strategies 
  • Managing Marketing Channels 
  • Managing Integrated Marketing Communications 
  • Managing Direct and On-Line Marketing 
  • Evaluating Marketing Strategy 


PROFESSIONAL SKILLS

  • Legal 
  • Technology 
  • Communication

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