Course details
CME Core Competencies
SMEI's CME certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies required to excel as a marketing executive. These competencies are prescribed with assistance from Syracuse University, then approved and adopted by the Certified Marketing & Sales Professionals Trustees.FOUNDATIONS OF MARKETING MANAGEMENT
- Strategic Marketing Concepts
- Marketing Management
- Global Marketing
DEVELOPING MARKETING STRATEGIES
- Analyzing Market Opportunities
- Market Segmentation and Positioning
IMPLEMENTING MARKETING STRATEGIES
- Product Development and Management
- Designing Pricing Strategies
- Managing Marketing Channels
- Managing Integrated Marketing Communications
- Managing Direct and On-Line Marketing
- Evaluating Marketing Strategy
PROFESSIONAL SKILLS
- Legal
- Technology
- Communication
Course Location
About Knowledge
KNOWLEDGE is one of the leading learning and development organizations in Egypt. their hands-on training solutions transform people to a sustainable competitive advantage. they offer unique learning opportunities enabling people to acquire skills that they can apply on their next day in office.
Since their foundation in 2002, it has been their aim to be one of the leading change catalysts in Egypt and the Middle East.
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