Course details

CME  Core Competencies

SMEI's CME  certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies required to excel as a marketing executive. These competencies are prescribed with assistance from Syracuse University, then approved and adopted by the Certified Marketing & Sales Professionals Trustees. 

FOUNDATIONS OF MARKETING MANAGEMENT

  • Strategic Marketing Concepts 
  • Marketing Management 
  • Global Marketing 


DEVELOPING MARKETING STRATEGIES

  • Analyzing Market Opportunities 
  • Market Segmentation and Positioning 


IMPLEMENTING MARKETING STRATEGIES

  • Product Development and Management 
  • Designing Pricing Strategies 
  • Managing Marketing Channels 
  • Managing Integrated Marketing Communications 
  • Managing Direct and On-Line Marketing 
  • Evaluating Marketing Strategy 


PROFESSIONAL SKILLS

  • Legal 
  • Technology 
  • Communication

Updated on 21 March, 2016

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