- Duration: 4 Days
Course details
How often do we hear organisations say that its people are its greatest asset? Businesses need employees to understand, believe in and promote the future direction of the organisation, in other words to become an ambassadorial workforce.
In an increasingly cost-driven, value-focused business environment, internal communicators have a unique and crucial role to play in the success of an organisation by providing a clear line of sight between business strategy and every employees' role in delivering it.
This course will demonstrate how the Internal Communications function not only supports the communication of business strategy, but also plays a vital role in its delivery, by:
- Articulating the business case for an effective, strategically aligned internal communications capability within your organisation to your senior stakeholders
- Improving awareness, understanding and advocacy of your business strategy among internal stakeholders
- Moving your internal communications away from tactical interventions towards a more strategically aligned, valueadding approach
- Demonstrating how effective internal communication is consequential to the success of your business
- Helping you to evaluate and improve your levels of personal influence as a strategic communications partner
About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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