Informa Middle East Certificate in Strategic Internal Communications Informa Middle East

Organisations continue to be influenced by the cost-focused, value-centric business economy. Technology continuously influences business models, with overhead costs in the enterprise being subject to profound scrutiny. Internal communications professionals are under continuous pressure to deliver value that can be supported both on a quantitative and qualitative basis. In these times, the organisations at the forefront of good business practice Đ including best practice in internal communications processes Đ ensure their long-term sustainability through distinguishing themselves as "great companies" rather than just "good companies". Organisational performance is, to a great extent, influenced by the extent to which employees are engaged Đ a key business asset in driving improvement in value created. Organisations that are focused on sound internal communications systems, structures and processes continue to reap the benefits of progressively improving their competitive position to promote the sustainability of their operations.

The strategic environment Strategic analysis Đ a communications perspective Strategy implementation Formulating strategic action plans Determine what you want to communicate Establish your target audience Formulate the best means of reaching your audience Evaluate if your messages are reaching your audience Review proven methods to identify your internal customers Understand your role as an internal consultant within your organisation Overcoming common problems and critical success factors Questioning and listening for best results Attitude, communications and awareness surveys to identify your communications objectives Assessing the effectiveness of internal communications SWOT analysis of your department's communications ability using your internal customers' responses Utilise specific assessing skills and support systems required to carry out your strategy effectively Identify the importance of an Individual Performance Agreement (IPA) Develop and enter into Service Level Agreements (SLAs) with your internal customers to support strategy execution Methods to improve the perception of your department Developing a communications framework and an internal communications strategic plan

Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.

The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe.  Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.

Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.  

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