Certificate in Public Relations Practice

Course details

The international free flow of information, globalisation and the speed at which news is being disseminated via social media have made the fields of PR and Marketing imperative for any business, government organisation, or corporation.

From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web.

Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant "engagement" and "relationship building" has become the bread and butter of PR and Marketing professionals.

This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the "how to", "when" and "what" constitute a successful public relations campaign.

The applications of influence in communications and public relations will be explained along with focus group centred exercises and case studies based on the instructor's own experience with world leaders amidst conflict.

Digital strategies and current best practice in social media will be discussed and studied.

You will have an opportunity to use practical tools such as crafting key messaging around the "diamond" technique and the art of listening to persuade and influence.