Certificate in Public Relations Practice Informa Connect Middle East
Price: $3,500 - $5,500
Instructor led live virtual classroom online. Classes may be individual or in group.
  • Duration: 4 Days
  • Timings: 8am to 2:30pm

    Course details

    The international free flow of information, globalisation and the speed at which news is being disseminated via social media have made the fields of PR and Marketing imperative for any business, government organisation, or corporation.

    From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web.

    Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant "engagement" and "relationship building" has become the bread and butter of PR and Marketing professionals.

    This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the "how to", "when" and "what" constitute a successful public relations campaign.

    The applications of influence in communications and public relations will be explained along with focus group centred exercises and case studies based on the instructor's own experience with world leaders amidst conflict.

    Digital strategies and current best practice in social media will be discussed and studied.

    You will have an opportunity to use practical tools such as crafting key messaging around the "diamond" technique and the art of listening to persuade and influence.

    Updated on 27 January, 2019

    About Informa Connect Middle East

    Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.

    The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

    The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.

    Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.

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