- Location: Letterkenny Institute of Technology Port Road Letterkenny Co. Donegal Ireland
- Duration: 1 Year
Course details
This programme aims to equip learners to be competent in the management of pricing, revenue and the online digital environment, for the hospitality industry.
Minimum Academic Entry Requirements
- HC in Arts / Business (HETAC Level 6);
- Advanced Certificate (FETAC Level 6) plus one year relevant experience;
- Recognition of Prior Experiential Learning (RPEL)
Proposed Modules
- Revenue Management
- Tourism E-business and Digital Media
Benefits of this programme
This programme specialises in developing skills and competencies across those areas pertaining to e-business management including numerical and computer skills required for a medium to large hotel. This course will also introduce the concept of revenue management and report evaluation.
At the end of the programme learners will have the ability to:
- Assess the marketing and sales function within the hospitality sector with particular reference to digital media application and management.
- Apply revenue management and yield management concepts and theory.
- Design and apply pricing techniques in terms of managing distribution channels and hotel revenue.
- Examine how front office manages the maximisation of hotel occupancy and revenue.
- Develop, evaluate and manage the hotels online presence.
Course Location
About Letterkenny Institute of Technology
LYIT is a lively and inspirational place that attracts a creative mix of 3,000 students both from the local area and from 31 different countries. This gives us a vibrant array of cultures and activities on campus and a friendly, supportive and relaxed atmosphere where students and staff work closely together.
their modern integrated campuses in Letterkenny and Killybegs enctheirage strong academic learning and career-focused practical experience. they have excellent facilities in all departments, such as a suite of graphic design studios, state-of-the-art nursing restheirces, special purpose laboratories, training kitchens and restaurant, and an on-campus business development centre, CoLab, to support spin-off enterprises. their multi-purpose centre, An Dánlann, houses their excellent sport and recreational facilities in addition to their medical centre, counselling service, careers office and chaplaincies.
they are deeply committed to the people in their region. Part of their mission is to help raise the economic prospects of the young people who study with us and by doing so, the prosperity of the wider communities into which they will graduate. That’s why every ctheirse they offer teaches the latest knowledge and skills that employers demand. As part of this, they are involved in many cross-border programmes and are currently fostering a strategic alliance with the University of Ulster.
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