Certificate in Fundraising

Course details

To equip you with the practical skills to be an effective and confident fundraiser

To provide you with the specialist knowledge you need to succeed in raising funds for your charity

To prepare you for employment in a professional fundraising role

To provide a recognised professional qualification to those wishing to establish careers as a professional fundraiser

Key Features

• Course designed by world leading authority Professor Adrian Sargeant
• Small class size to facilitate participation and discussion
• Friendly learning environment
• Course designed to give you tools and techniques that you can apply immediately to raise funds for your charity
• The course is assessed with three work based assignments and one case study

Indicative Programme Content

• Introduction to the Not-For Profit Sector
• Ethics and the development of best practice in fundraising
• Frameworks to appraise the fundraising environment
• How to conduct a detailed fundraising audit
• Understanding and researching donor behaviour
• How psychological theory can be used to increase the value of donations
• How to develop a case for support
• Research techniques
• Model planning framework to plan fundraising
• Tools, models and frameworks to design a fundraising strategy and set fundraising tactics
• Fundraising budgets, monitoring and control
• Understanding the elements of the fundraising mix
• Introduction to direct response fundraising (examining both traditional and digital media)
• Best practice in relation to major gift fundraising, community fundraising, event fundraising and corporate fundraising

Assessment:

• Assessment of the certificate programme consists of four assignments. Participants will complete one assignment per month.

CPD:

• The Certificate in Fundraising qualifies for 24 hours CPD