Business Administration

Course details

This module provides the student with a broad understanding of a dynamic business environment and introduces the key business functions.

Description/Learning Outcomes

1. Identify and explain the different forces a business is exposed to in both the internal and external business environment.
2. Research and present the global and domestic challenges facing a business in today's economy.
3. Demonstrate an awareness between the types of legal business structures a business can adopt.
4. Demonstrate an appreciation of the main activities of an organisation.
5. Utilise common business analysis tools (eg SWOT, PEST).

Learning Strategies

• This module will be delivered via lectures and lab work.<br>
• Extensive use of case studies will be part of this module.<br>
• On-line material will be used to supplement and illustrate business activities.
• Guest speakers.
• Group class discussion and project work will be actively encouraged.

Content

The Business Environnment

• The dynamic business environment Business Analysis Tools - SWOT, PESTLE
• Competitive Environment
• Ethics and CSR

Business Structure and Functions

• Types of (Legal) Business Formation
• Organisation Structure
• Business Functions - HRM, Marketing, Production/Operations, Finance, Admin, IT

Introduction to Managment

The role of the manager

Interrelated functions of Management - Planning, organising, staffing, leading and controlling.

Fundamental Management Skills

Managing People

• Key elements of HRM
• Recruitment & Selection
• Training and Development
• Compensation and Benefits
• Performance Appraisal
• Work Legislation

Admin and IT

• Administration Function -
• Planning, organising meetings and events
• Customer Service
• Role of IT/IS systems in e business 

Assessment Strategies

• Knowledge and comprehension of module concepts will be assessed by project work during the semester and a final exam at the end of the semester.