Advanced Google AdWords

Course details

Are you looking to learn how to optimize your current Google AdWords search campaigns? We have the course for you. Designed by Webucator, a global training partner, this course covers all of the best activities to get you started. And it's packed with readings, trainer presentations, and exercises!

In this Advanced Google AdWords course, we take a deeper dive into understanding and optimizing search engine marketing campaigns. The course covers optimization of keywords, campaigns and ads, and other advanced features of Google AdWords. You will also learn about conversion tracking in Google AdWords and how to integrate Google Analytics with your AdWords account to gain insights into the effectiveness of your marketing campaign.

The Advanced Google AdWords course is geared toward AdWords users who are acquainted with basic features, such as keyword discovery, keyword bidding, campaign creation, and management.

Class Goals

• Learn how to optimize your keywords list.
• Learn how to leverage dynamic keyword insertion in Google AdWords.
• Learn how to optimize your Ad campaigns by using geo-targeting.
• Learn how to advertise on Google's Content Network.
• Learn how to optimize your Ads using advanced settings in Google AdWords.
• Learn how to set up conversion tracking in Google AdWords.
• Learn how to integrate and leverage Google Analytics with Google AdWords.