تفاصيل الدورة
Learn to generate a detailed publicity campaign, which pitches and positions the film or production for the media and, in turn, for the public at large; liaising with promotional partners, theatre owners, studio executives, members of the film's cast and crew, opinion makers, critics and film; contacting and liaising with the press to place interviews with actors, director and other members of the project team; enhancing a film or production's visibility, and raising public awareness; increasing interest in the film/television production with post release marketing; and, overseeing and coordinating any damage control in the event of adverse publicity.
Learn the process of identifying marketing elements of a film or television production; implementing the marketing strategy to meet the needs of clients and industry/film’s key players and comply with legal and regulatory requirements of the industry in the host country.
LEARNING OUTCOMES
- Identify marketing strategy by reviewing the desired approach of the production with various stakeholders
- Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
- Determine media outlets and ad buys based on available budget, territories and release times
- Coordinate activities within the plan such as press junkets and cross-promotional activities to Identify marketing strategy by reviewing the desired approach of the production with various stakeholders
- Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
- Determine media outlets and ad buys based on available budget, territories and release times
- Coordinate activities within the plan such as press junkets and cross-promotional activities to maximise interest in the production
- Write persuasive copy for marketing materials to create interest in the film/TV production
- Coordinate damage control to manage any negative publicity during the marketing campaign
- Participate in post-launch review of the publicity campaign to determine its effectiveness in maximizing theatre attendance/viewing audience. interest in the production
- Write persuasive copy for marketing materials to create interest in the film/TV production
- Coordinate damage control to manage any negative publicity during the marketing campaign
- Participate in post-launch review of the publicity campaign to determine its effectiveness in maximizing theatre attendance/viewing audience.
WHO SHOULD ATTEND
Network Promotions Managers, Film Distributors
تحديث بتاريخ 08 November, 2015نبذة عن معهد Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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