WSQ Implement Marketing Campaign for Film and TV Production

Course details

Learn to generate a detailed publicity campaign, which pitches and positions the film or production for the media and, in turn, for the public at large; liaising with promotional partners, theatre owners, studio executives, members of the film's cast and crew, opinion makers, critics and film; contacting and liaising with the press to place interviews with actors, director and other members of the project team; enhancing a film or production's visibility, and raising public awareness; increasing interest in the film/television production with post release marketing; and, overseeing and coordinating any damage control in the event of adverse publicity.

Learn the process of identifying marketing elements of a film or television production; implementing the marketing strategy to meet the needs of clients and industry/film’s key players and comply with legal and regulatory requirements of the industry in the host country.

LEARNING OUTCOMES

• Identify marketing strategy by reviewing the desired approach of the production with various stakeholders
• Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
• Determine media outlets and ad buys based on available budget, territories and release times
• Coordinate activities within the plan such as press junkets and cross-promotional activities to Identify marketing strategy by reviewing the desired approach of the production with various stakeholders
• Plan the launch of publicity campaign by preparing promotional materials and creating opportunities
• Determine media outlets and ad buys based on available budget, territories and release times
• Coordinate activities within the plan such as press junkets and cross-promotional activities to maximise interest in the production
• Write persuasive copy for marketing materials to create interest in the film/TV production
• Coordinate damage control to manage any negative publicity during the marketing campaign
• Participate in post-launch review of the publicity campaign to determine its effectiveness in maximizing theatre attendance/viewing audience. interest in the production
• Write persuasive copy for marketing materials to create interest in the film/TV production
• Coordinate damage control to manage any negative publicity during the marketing campaign
• Participate in post-launch review of the publicity campaign to determine its effectiveness in maximizing theatre attendance/viewing audience.

WHO SHOULD ATTEND

Network Promotions Managers, Film Distributors