WSQ Develop Media Product Knowledge (New Media) هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The rapid rise of new media and its technologies has heralded a new age in advertising. This fast evolving phenomenon has shifted the advertising landscape into a world of increased communication channels and interactivity.  Understanding new media landscape and how to optimise its functions are therefore essential in achieving success for online marketing campaigns.

This unit offers an in-depth understanding of new media and its tremendous impact. Participants will learn about the various new media platforms and gainfully apply this knowledge in the context of planning for an effective digital campaign.

LEARNING OUTCOMES

• Understand the Digital Marketing landscape and its impact on Digital Advertising
• Understand the characteristics of the different new media platforms, and how they are best suited for differing digital advertising campaigns
• Review the various new media marketing tools available in the market and the considerations behind applying them in an online advertising campaign
• Acquire a comprehensive overview of a Digital Marketing Framework which includes planning, execution and measurement processes
• Apply the steps required in planning for a new media site and/or digital advertising campaign

WHO SHOULD ATTEND

Sales Professionals, Marketing Professionals, Media Product Pricing Professionals, New Media Professionals