Course details
The rapid rise of new media and its technologies has heralded a new age in advertising. This fast evolving phenomenon has shifted the advertising landscape into a world of increased communication channels and interactivity. Understanding new media landscape and how to optimise its functions are therefore essential in achieving success for online marketing campaigns.
This unit offers an in-depth understanding of new media and its tremendous impact. Participants will learn about the various new media platforms and gainfully apply this knowledge in the context of planning for an effective digital campaign.
LEARNING OUTCOMES
- Understand the Digital Marketing landscape and its impact on Digital Advertising
- Understand the characteristics of the different new media platforms, and how they are best suited for differing digital advertising campaigns
- Review the various new media marketing tools available in the market and the considerations behind applying them in an online advertising campaign
- Acquire a comprehensive overview of a Digital Marketing Framework which includes planning, execution and measurement processes
- Apply the steps required in planning for a new media site and/or digital advertising campaign
WHO SHOULD ATTEND
Sales Professionals, Marketing Professionals, Media Product Pricing Professionals, New Media Professionals
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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