تفاصيل الدورة

Who Should Attend?

  • The Social Media in Business Marketing module is suitable for learners wishing to enter this new environment and is recognised by employers and the industry.
  • It would also prove of value to those working in a social media role who have had no formal training.

Course Objectives:

  • Understand how Social Media fits into the objectives and marketing of a business.
  • Understand how to select Social Media tools and channels for a business.
  • Understand how to measure the success of using social media tools and channels.
  • Understand how social media policies and guidelines can impact a business.
  • Be able to monitor how a business is using Social Media.

Course Programme:

  • Describe a business and its type, vision, aims, objectives and goals.
  • Identify the brand and values of a business and how these are portrayed to the audience of a business.
  • Describe the marketing tools available to a business.
  • Explain the consequences of using Social Media on the budget of different sizes and types of business.
  • Explain the benefits and consequences of encouraging amplification.
  • Explain the benefits and consequences of encouraging engagement.
  • Explain the factors to consider when identifying a Social Media plan for a business.
  • Explain how Social Media could fit into the marketing plan of a business.
  • Training Methods:
  • Classroom based power-point presentation, creating profiles on line & interactive discussion
  • There will also be course hand-outs & group exercises.

Additional Information:

  • Maximum of 12 participants.
  • City & Guilds Certificate will be issued to learners who are successful in passing this unit.
  • Price on application. We can also offer group discounts.
تحديث بتاريخ 08 November, 2015

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National Training Solutions was established in 2008. We are a training company specialising in professional development training including safety in the workplace. Our friendly and dedicated Training Support Team are ready to offer advice and guidance on training courses and our highly qualified and experienced Tutors are ready and waiting to pass on their knowledge and skills to our learners.

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